The
health and longevity of society and the
environment are issues that reach
across all sectors of our world and touch everyone,
without regard to where you live, who you are, what your
education level is, or what your business background might
be. Bringing awareness and understanding to the people
who
can make the most difference, the average global citizen,
is the key. These are the exact people to be informed about
the many diverse sustainability issues so they can make
the right choices in their lives, while motivating governments
in ways that will positively affect the future.
Five E's Unlimited can
effectively explain sustainability to others. We have
valuable
public learning and
awareness tools, have published papers and books, and have
taught
students and the public about the many dimensions of sustainability.
We understand the language of sustainability and are
trained in, teach, and assist communities and other groups
to embrace
The Natural Step process. We speak the dialects of sustainable
development: Ecological Footprinting, Natural Capitalism,
Triple Bottom Line, Biomimicry, Conservation-Based Development,
Life Cycle Analysis, theory of Genuine Wealth, Low Impact
Development, Base of the Pyramid, and more.
We relate
to the audiences of sustainable development, from those
who
read peer-reviewed academic journals to those who join
in spirited town-hall debates, intense coffee-shop conversations,
and front porch or backyard discussions. We understand
the incentives and objectives of its different publics,
from
legislators and business owners to community residents
and environmental activists. We can tell the story of
sustainability in ways that make sense to everyone, and
can vividly present
innovative and reality-based sustainability strategies,
fully appropriate to the specific place and culture.
In short, Five
E's fully recognizes and can effectively demonstrate
that sustainability
means transforming our ways of living to maximize the chances
that environmental and social conditions in a place will
perpetuate human security, well-being, and health. We are
able to provide both visionary inspiration and pragmatic,
science-based
understanding to the communities and organizations
I work with.
As an example of
our being able to tell the story of sustainability
to anyone,
take a look at our 90-second music video on sustainability
solutions by clicking
on the image below. Let us know what
you think?
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